The Early Days of Property Advertising

Property Advertising in South Africa in the past 15 years has seen significant changes in how landlords find tenants to fill their rental properties. Gone are the days of walking around neighborhoods, relying on word of mouth, and searching local newspapers for affordable accommodation. In this article, we delve in the Evolution of Property Advertising in South Africa.

In the early 2000s, finding a room to rent in Soweto, for example, was tough. Landlords weren’t advertising, and even when they did, rooms were hard to find, and competition was strong. The rental market in Johannesburg’s suburbs, like Berea, Yeoville, and Hillbrow was slightly different. With landlords posting simple paper adverts on community boards, such as the post office and Shoprite.

The Rise of Digital Property Advertising

Fast-forward to the Facebook era, and everything changed. Social media platforms, online classifieds like Gumtree, and property advertising websites like Property24 and Private Property became available. These platforms made property advertising in South Africa much easier, and it is now easier for people to search for and advertise properties.

Ad: List your property, and keep 100% rental income.

Bridging the Gap in Property Marketing

However, even with all this progress, a big gap remained in the South African rental market. Many landlords in townships like Soweto, Tembisa, and Vosloorus were still struggling to find tenants, relying on old methods. This gap was further complicated by the rise of scammers stealing property adverts from legitimate sources and reposting them. “Read related article: Avoid being scammed when securing a room or apartment to rent“

The Future of Property Advertising in South Africa

It was during this time that Tebogo Thamaga, a marketing enthusiast from Soweto, saw an opportunity to make a difference. In 2020, Tebogo was approached by a local landlord who needed help finding a tenant for a backroom in Protea Glen Ext 4. Tebogo successfully advertised the room on Facebook, securing a tenant for the landlord and earning a small commission thereafter.

This experience sparked the creation of Bathamaga Property, a South African property advertising platform designed to connect landlords with tenants in townships across the country, making property advertising in South Africa easily accessible to all. By providing affordable digital advertising solutions, Bathamaga Property aims to bridge the gap in the rental market, making it easier for landlords to find reliable tenants and for tenants to discover affordable accommodation.

Ad: Secure your next rental with ease.

Today, Bathamaga Property is a trusted platform for landlords and tenants alike, offering a range of benefits, including:

• Affordable advertising packages
• A wide reach through social media and online platforms
• Reduced risk of scams and spam
• Direct communication between landlords and tenants

By leveraging the power of digital marketing, Bathamaga Property is revolutionizing the way people find and advertise properties in South Africa.

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